Market Surveys

Branding Attitude and Awareness Research

Peppercomm + Saint-Gobain A new branding campaign was quickly celebrated when attitude and awareness surveys of customers, potential customers and employees, and on-street interviews gave Peppercomm’s client clear pre-and post-perceptions feedback. Peppercomm, the strategic communications and public relations agency, [...]

Measuring Public Awareness and Support

Westport Transit District Public transportation needs have changed dramatically. Westport Transit District discovered multiple opportunities and the level of financial support residents felt the town should provide. Municipal entities usually have multiple constituencies, oftentimes with very different needs. Westport [...]

Global Business Research Partner

Willis Towers Watson Willis Towers Watson looked to Beresford Research for assistance with both internal and published projects, as well as external client deliverables. This premier global human resources and benefits consulting firm partnered with Beresford Research for [...]

Global and US Traveler Surveys and Analysis

A Travel Club A leading Travel Club increased membership levels and adjusted pricing based on customer segmentation, perceptions and awareness, and conjoint analysis. A Travel Club that is the world’s largest seller of curated group travel wanted to: [...]