Brand Identity

Branding Attitude and Awareness Research

Peppercomm + Saint-Gobain A new branding campaign was quickly celebrated when attitude and awareness surveys of customers, potential customers and employees, and on-street interviews gave Peppercomm’s client clear pre-and post-perceptions feedback. Peppercomm, the strategic communications and public relations agency, [...]

Measuring Public Awareness and Support

Westport Transit District Public transportation needs have changed dramatically. Westport Transit District discovered multiple opportunities and the level of financial support residents felt the town should provide. Municipal entities usually have multiple constituencies, oftentimes with very different needs. Westport [...]

International Travel Destination Research

Colorado Tourism Office They thought they came to ski, but they were wrong! Colorado Tourism Office discovered the real reason international visitors came to the state, dramatically changed their global advertising and welcomed more global visitors year after year. [...]