ShareThis Study: Beresford Research provides groundbreaking thought leadership

ShareThis Study-ROSBeresford Research’s analysis calculated the dollar value and influence of online sharing on purchase decisions, and found that excellent online shares increase purchase intent an average of 9.5%, while bad recommendations of any type lower purchase intent by 11%.
The findings are the first to quantify the economic value of recommendations of all types in consumer purchase decision-making, and provide valuable recommendations for product marketers and publishers while also generating excellent positive exposure for Beresford Research client ShareThis…download the report here.

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Is Your Thought Leadership Falling Behind the Curve?

Dangerously behind the curve

Thought leadership and true thought leaders always push the boundaries to engage executives and stay at the market forefront.

But in today’s hyperconnected, analytics age, thought leadership programs are now falling behind the curve and failing to deliver results.