Marketing Research Success Stories
Scroll down to read our market research success stories to find out how we’ve created real growth opportunities for our clients.
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Case Study: How Chubb Strengthened Its Wealth Research – and Unlocked New Insights from 1,000+ High-Net-Worth Individuals
A multi-year research partnership delivering credible, longitudinal insights from affluent audiences across North America and Australia. Key Summary Client: Chubb Insurance, the world’s largest publicly traded property and casualty insurance company Challenge: Produce credible, defensible insights into how high-net [...]
Surveying C-Level Executives on the Future of Skilled Talent
Key Summary The Upwork Research Institute partnered with Beresford Research to survey 500 U.S. C-level executives and direct reports from Russell 3000 companies. Sourced qualified candidates and fielded a 20-minute executive questionnaire. Combined survey data with three years of [...]
Showcase Leadership
Euler Hermes, the world’s leading provider of trade-related credit insurance, gives companies the confidence to trade and be paid. Their customers come to them for predictive insights to stop bad debts before they happen, and for credit insurance to [...]
Thought Leadership Business Surveys
Exemplary thought leadership changes thinking. For over twenty years, the founder of ESI ThoughtLab has been partnering with Beresford Research to design the methodology and field the global surveys that are the basis of their clients’ celebrated thought leadership.ESI ThoughtLab [...]
Financial Leaders Executive Research
With the goal of improving the financial health of all Americans, especially the underserved, Financial Health Network needed to learn how senior financial executives valued improving their consumers’ financial health. A survey of 650 C-level executives across the commercial spectrum [...]
C-suite Corporate Reputation Research
Brand study problem solved! One of the world’s most respected management consulting firms needed to measure how C-level executives working for multi-billion-dollar companies made decisions on $1mil+ consulting projects. Beresford Research succeeded where others had failed and delivered the unassailable survey [...]
Global Senior Executive Surveys
ReD Associates brings a different perspective to the business world. They use social science research to identify gaps between what people need and what companies offer. When they wanted to validate their recent analysis with the perspectives of C-suite [...]
Surveying C-level Conference Selection
Sometimes it’s not the conference, but who’s there that makes all the difference. IBM wanted to know what North American and European C-level executives were thinking when their “red carpet” invitations arrived and what changes they might want to make.IBM [...]
World-wide C-level Research
Often, our executive studies are at the crux of significant business changes. Few companies make these studies available, but companies like Oxford Economics know to turn to Beresford Research when they need high-level, world-wide input. Oxford Economics is one [...]
Global Membership Research and Analysis
Identifying new distinct customer segments in a rapidly growing customer base enabled WorldVentures to refocus worldwide marketing efforts and attract large groups of new members. WorldVentures is one of the world’s largest vacation and entertainment direct sellers. Looking to continue its [...]
Branding Attitude and Awareness Research
A new branding campaign was quickly celebrated when attitude and awareness surveys of customers, potential customers and employees, and on-street interviews gave Peppercomm’s client clear pre-and post-perceptions feedback. Peppercomm, the strategic communications and public relations agency, partnered with Beresford Research [...]
Measuring Public Awareness and Support
Public transportation needs have changed dramatically. Westport Transit District discovered multiple opportunities and the level of financial support residents felt the town should provide. Municipal entities usually have multiple constituencies, oftentimes with very different needs. Westport Transit provides a network [...]
International Travel Destination Research
They thought they came to ski, but they were wrong! Colorado Tourism Office discovered the real reason international visitors came to the state, dramatically changed their global advertising and welcomed more global visitors year after year. The Colorado Tourism Office [...]
Multi-lingual Interviews and Surveys
Understanding the NYC pedestrian experience was the first step in the NYCDOT's multi-million dollar Wayfinding Master Plan. Our neighborhood-based multi-lingual interviews and surveys provided a clear picture of how pedestrians navigated the city.The New York City Department of Transportation wanted [...]
Global Business Research Partner
Willis Towers Watson looked to Beresford Research for assistance with both internal and published projects, as well as external client deliverables. This premier global human resources and benefits consulting firm partnered with Beresford Research for close to a decade [...]
World-wide Travel and Leisure Research
Tourism Economics partners with Beresford Research to provide clients with "unparalleled experience in travel and leisure research and analysis at a global level." For ARDA, one study encompassed more than 50 timeshare resorts, 15 countries, and eight languages for its [...]
Global and US Traveler Surveys and Analysis
A leading Travel Club increased membership levels and adjusted pricing based on customer segmentation, perceptions and awareness, and conjoint analysis. A Travel Club that is the world’s largest seller of curated group travel wanted to: Learn who their customers [...]
Industry-changing Thought Leadership Research
Groundbreaking thought leadership for ShareThis quantified the financial value of online recommendations. Quantifying the Value of Sharing delivered $2 million in revenue opportunities for our client in the first 90 days. Beresford Research conceived and implemented the first study to [...]
Business Transformation Thought Leadership
Customer-centricity: the key to survival. ESI ThoughtLab partnered with Beresford Research to uncover findings for KPMG and the Consumer Goods Foundation’s high impact thought leadership on the future of consumer packaged goods manufacturing and distribution. ESI ThoughtLab (previously known [...]
Physician, Patient, Caregiver Focus Groups and Surveys
Although COPD is the third leading cause of death by disease in the US today, in 2007 patients and physicians were uninformed about the disease. 46% of primary care physicians were unaware of any COPD guidelines before the release [...]
International C-level Research Creates Intellectual Capital
Booz & Company’s top source of press citations for eight years in a row was The CEO Succession Study that Beresford Research designed and implemented. Booz & Co. (renamed in 2014 as Strategy &), the global strategy and technology consulting firm, [...]
Award-winning Thought Leadership Research
The Week attracted its largest sponsor in the magazine's history, and Dell won a Bronze ad award for Innovation in Media with Emerging Leaders: Tomorrow’s CEOs, based on our primary and secondary research. The Week magazine was looking to create a [...]
Health Care Professionals Insights Inform Business
Amid an unprecedented change in the healthcare industry, EY's Health Advisory Survey discovered an excellent opportunity for value-driven care based on Beresford Research's survey of over 700 top healthcare executives. EY wanted to create thought leadership and content around [...]