Customer-centricity: the key to survival. ESI ThoughtLab partnered with Beresford Research to uncover findings for KPMG and the Consumer Goods Foundation’s high impact thought leadership on the future of consumer packaged goods manufacturing and distribution.
ESI ThoughtLab (previously known as Roubini ThoughtLab) worked with KPMG and The Consumer Goods Forum in 2016 to analyze how game-changing technologies have revolutionized supply chains and customer touchpoints. Beresford Research provided a global survey of 400 C-level executives of the world’s largest retailers and manufacturers to discover executives’ priorities and challenges for the next two years.
Our research showed that consumer companies will transform into omnibusinesses, in which business systems will become a seamless integration of all functions, including production, inventory, marketing, sales, payment, and distribution—with a completely customer-centric focus.
KPMG’s Seeking Customer Centricity, The Omni Business Model is available for download by clicking here.