“What I enjoy most is learning and understanding the challenges our clients face and then developing the methodology that will deliver the marketing research solutions. Our clients value our strategic marketing approach to projects, our obsessive focus on quality, and the thought-provoking deliverables we provide. They consistently tell us they love our big-picture thinking and clear-sighted recommendations and our personal service. My terrific team and I look forward to the possibility of learning about your business challenges.”
Julien Beresford | Founder and President
We create intellectual capital that delivers market awareness and competitive advantage. For over two decades, clients such as Booz Allen Hamilton, Towers Watson, IBM, Economist Intelligence Unit, Oxford Economics, Tourism Economics and PhoCusWright have partnered with Beresford Research to develop competitive advantages on a global scale.
Meet our team:
Julien Beresford, President, founded Beresford Research in 1991. A marketing executive with 30+ years’ experience in consumer packaging, financial services, and computer hardware and software, for two years Julien served as Senior Director of Research at Peppers+Rogers Group, where he built and led a team of 15 who developed thought leadership studies and executed client assignments.
Kathy Brunjes, Vice President of Sales & Marketing, has over 25 years’ experience creating innovative business solutions for clients of human resources, computer and communications companies. Kathy has been with Beresford Research since 2007.
Tracy Sellas, Senior Research Analyst, has over 20 years’ experience in primary and secondary market research. Her background includes both quantitative and qualitative studies in the consumer and business-to-business markets. Tracy excels at programming the complex survey logic required for intricate Web-based surveys, and she is an advanced SPSS programmer. She is also a skilled analyst and particularly enjoys customer segmentation analysis. Tracy has worked for Beresford Research since 1997.
Susan Rydwin, Research Analyst, has over 25 years’ experience in primary and secondary market research, as well as in business development. Her key focus is on the information technology sector, with emphasis on the communications and software industries. She started working for Beresford Research in 2009.
Collaborative partners include:
Aileen Cahill has more than 25 years of experience in marketing and market research, new media design, and Customer Relationship Management. The hallmark of her career is working from the “Outside In” and serving as a customer champion. Starting with customer-focused research, Aileen helps clients understanding their own customers’ needs, how they make decisions and perceive industry dynamics. Her analytic insights creatively transform marketing research into cross-functional strategic initiatives that drive business results.
Anthony Ray is managing director of Stingray Research (London, UK), specializing in market research for media, healthcare and B2B organizations. Anthony’s career has been in international advertising, direct marketing and research. Prior to founding Stingray Research, he was Research Director for the Economist Group where he was responsible for creating a deeper understanding of and insight into the international top 10% of income earners.
Ellie Schwartz specializes in qualitative research and cutting-edge techniques for real-time collection and interpretation of data. With a keen sense of what is meaningful, she brings both a strategic mind and a storyteller’s instinct to data collection and analysis. Ellie has served as a valuable member of the Beresford Research team for over for 20 years, helping to shape the firm’s methodology and uncover key insights of some of our notable projects.