Refer to countries using the name your respondent knows
Survey like a native. Multi-lingual surveys should use the names of countries in the local language. One key to sound survey research is using the terms your audience uses. Refer to the chart below to see more than 250 countries translated from English into: Arabic, Chinese (both simplified and traditional), French, German, Italian, Japanese, Korean, Portuguese, Russian, and Spanish.
It may be Austria in English, but that country is known as Autriche in French, and Osterreich in German.
Use the right and bottom scroll bars below to view additional languages and country names.