Custom B2B Market Research Experts

Beresford Research designs and delivers strategically targeted B2B and B2C surveys and interviews from hard-to-reach executives and high-net-worth individuals. Together, we help you learn what business leaders, influencers, and buyers really think by gathering precise quantitative and qualitative research and the keen business insight necessary to put your company ahead. With global markets in a constant state of flux, Beresford Research is the agile partner who will help you thrive. Plus, our expertise extends beyond just gathering data; we excel in transforming insights into actionable strategies through compelling data visualizations.

C-Level Surveys

Gather valuable insights from top industry leaders to gain a competitive edge.

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Brand Research

Tap your competitors’ customers to uncover clear opportunities to build share.

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Thought Leadership

Develop unique, compelling content that establishes you as an industry leader.

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Inspiring business outreach and door-opening thought-leadership that

Generates new business

Based on Beresford’s research, ShareThis‘ groundbreaking thought leadership, Quantifying the Value of Sharing, delivered nearly $2 million in revenue opportunities for them in the first 90 days.

Garners media success

Booz & Company’s top source of press citations for eight years in a row was The CEO Succession Study. We developed the methodology and conducted the study among the world’s largest 2,500 public companies.

Boosts sales

The Week attracted its largest sponsor in the magazine’s history, and Dell won a Bronze ad award for Innovation in Media with Emerging Leaders: Tomorrow’s CEOs, based on our research.

Identifies unmet needs

Beresford Research surveyed 700+ CXOs for EY’s Healthcare Advisory Services during sweeping industry change, discovering new business opportunities and fueling inspired thought leadership.

A sampling of our recent original research projects

300 CMOs, their direct reports, and Marketing Directors & Managers surveyed on corporate use of Generative AI in the US

2,300 senior executives, directors and managers in 70 countries shared how bribery affects their business dealings

300 C-level executives and directors from 11 countries shared work readiness of today’s hires

Surveying HNWIs and Ultra-HNWIs with $50 mil+ investible assets for an Australian Wealth Thought Leadership Report

Some of the companies we’ve helped grow

The Atlantic
Ernst & Young
Korn Ferry
University of Michigan
Nuremberg Institute for Market Decisions
Schneider Electric
Arthur Little
PwC
sharethis
Virta
THE WEEK
Henry J. Kaiser Family Foundation
Heidrick & Struggles
Engie Impact

“We partner with Beresford Research time and time again because they are creative in project design, rigorous in project execution, and always responsive to our needs. In the end, they deliver as promised, and more.”

Michael Isaac, Director, Market & Client Insights, Willis Towers Watson

Research by the numbers

updated July 2026

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Our global reach includes every major business center, worldwide

Strategic business research uncovers international opportunities. Beresford Research helps companies achieve increased global sales and heightened brand awareness through insights from international business leaders in 90 countries. Primary research conducted by humans, including multi-lingual recruitment and surveys, avoids fraudulent data and supports success in today’s fast-changing global economy.

Timesaving Research Tools
Beresford Research Global Reach

B2B Market Research FAQs

Beresford Research is trusted by Fortune 500 companies, global consultancies, and fast-growing startups for a reason: we deliver high-impact, decision-ready insights. Whether you’re exploring new markets or building thought leadership, our custom B2B research helps you reach the right audience with the right message at the right time.

We specialize in reaching the audiences others can’t – especially C-suite executives, senior decision-makers, and niche industry influencers. With decades of experience and global reach, Beresford Research connects you to the people whose opinions shape markets. Whether you’re targeting CEOs, CFOs, CMOs, or board members, we know how to reach, engage, and gather insights that matter.

But we don’t stop at data collection. We turn those insights into compelling narratives that support B2B marketing, sales enablement, product strategy, and thought leadership. Our research isn’t just informative – it’s persuasive, strategic, and built on credible data that drives action.

B2B market research is the process of collecting and analyzing information about businesses, industries, and decision-makers to support strategic business decisions. Unlike B2C research, B2B market research focuses on complex buying processes, niche segments, and long sales cycles. It’s essential for understanding customer needs, assessing brand performance, and guiding the development of products or services.

The right number of respondents to include in your surveys, whether executives, managers, line workers, consumers, or governmental employees depends on three factors:

  1. The universe of people who fit the criteria (how many exist)As an extreme example, if you were surveying Fortune 500 CEOs, there are obviously only 500 of them.
  2. The number of cohorts (or segments) you will use to analyze the resultsIn a global survey, regional analysis will require fewer respondents than country analysis.
  3. The projectability required for your results (the margin of error you’re willing to accept)300 responses in a potential audience of 300,000 or more similar individuals would provide a margin of error of +6.6 points at the 95% confidence level. Pretty acceptable. However, if you had three regions and six industries (assuming an even distribution of both), the regional results would have a margin of error of + 9.8 points and the industry results would have a margin of error of + 13.86 points.

See Beresford Research’s Sample Size Calculator

Margin of error is related to the reliability and projectability of the results. The higher the number of responses, the lower the margin of error and the increased reliability and projectability of the findings. When we speak of a margin of error at the 95% confidence level, we’re indicating that if the study were reproduced with the same types of respondents, 95 out of 100 times the surveys were conducted, the results would be within the “margin” of error for the original study. Margins of error are also calculated for individual findings to determine whether the differences between two or more findings are “statistically significant” at a given confidence level.

See Beresford Research’s Margin of Error Calculator

You can do the math yourself using the following formula, or have our calculator do it for you.

Here’s the formula for calculating the margin of error for a sample assuming a 95% confidence level:
+ 1.96 √(.25/n) (√((N-n)/(N-1)))
where n = sample and N = population (alright to omit “N” and second square root calculation if N is large)

For a 99% confidence level, replace 1.96 with 2.576; for a 90% confidence level, replace 1.96 with 1.645.

See Beresford Research’s Margin of Error Calculator

English is generally understood by C-suite and other senior executives around the world with a few exceptions: in Japan, China and countries where Arabic is spoken we recommend using the local language. For non-executive surveys, we recommend using the local language to avoid any misunderstandings.

See Beresford Research’s Survey Tools

When asking C-suite and other senior executives about their company’s financial performance (e.g., revenues, costs, margins and profits), we find that $US or € Euro ranges are understood globally. However, when asking consumers or lower level employees about salaries or costs, it is necessary to not only use local currencies, but also to adjust for purchasing power in the local markets. In other words, a survey of Italian consumers asking about grocery items or household income would have slightly different ranges from a survey of German consumers, even though both countries use the Euro.

See Beresford Research’s Survey Tools

Uncover market opportunities and become a thought leader.

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Beresford Research highly respects the need for privacy and confidentiality for both our clients and respondents. From the moment we are contacted, we act as if we are under a nondisclosure. We are GDPR compliant since we and our suppliers only disclose personally identifiable information of research participants when given express permission to do so.