Is Your Thought Leadership Falling Behind the Curve?

Dangerously behind the curve

Thought leadership and true thought leaders always push the boundaries to engage executives and stay at the market forefront.

But in today’s hyperconnected, analytics age, thought leadership programs are now falling behind the curve and failing to deliver results.

 

 

 

 

 

 

ShareThis Study: Beresford Research provides groundbreaking thought leadership

ShareThis Study-ROSBeresford Research’s analysis calculated the dollar value and influence of online sharing on purchase decisions, and found that excellent online shares increase purchase intent an average of 9.5%, while bad recommendations of any type lower purchase intent by 11%.
The findings are the first to quantify the economic value of recommendations of all types in consumer purchase decision-making, and provide valuable recommendations for product marketers and publishers while also generating excellent positive exposure for Beresford Research client ShareThis…download the report here.

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ShareThis Study: Online sharing boosts value

AFP | NEWS

ShareThis Study - AFP NewsIn the online world of sharing and “likes,” the recommendations of friends, family and even strangers turn out to have real, measurable value.

Positive online recommendations can boost the price consumers are willing to pay by an average 9.5 percent, found a study released Tuesday claiming to be the first of its kind.

Negative recommendations meanwhile can reduce the likelihood of purchasing a product or service by up to 11 percent, said the study commissioned by the social data company ShareThis and The Paley Center for Media.

The study highlights the theoretical value of sharing on social media instead of the actual impact on prices.

Kurt Abrahamson, chief executive of ShareThis, said the findings are nonetheless significant in measuring the value of online sharing — such as clicking the “like” button on Facebook, sharing a link to a product or posting a review on rating websites.

“This is the first time someone has tried to quantify the value of recommendations and sharing,” Abrahamson told AFP.

“If you are able to generate positive buzz, it does have a significant value.”

Read the whole article here: AFP – Online sharing boosts value:study

Groundbreaking ShareThis study puts pricetags on your shares

Socialmedia Today | by Phil Butler

How much is that “like” worth? If I’ve been asked the value over strategy of social media once by a client or potential client, I’ve been asked 1,000 times. As communicators in this digital age, we’ve all been compelled to be statisticians for social sharing, and sociology does not always mix with mathematics. Until now, that is. Here’s a look at a ShareThis breakthrough, along with a practical example of how a share of sharing matters.

Kurt Abrahamson, CEO of ShareThis, may have just quantified your net worth socially.

ShareThis Study -Social Media Today

In a study just published, Return on a Share Report, the real value point for social sharing is compared with other consumer influencing variables. According to the report via Abrahamson, the Beresford Research, and Paley Center for Media, content shared online even outweighs brand and price where influencing buyers. I know that fact got some people’s attention.

Read the whole article here: Socialmedia Today – Groundbreaking ShareThis study puts pricetags on your shares

 

ShareThis Study: Here’s how much your Tweet is worth to advertisers

Slate | Moneybox | by

ShareThis Study: Tweeting a thumbs upCan you pin a dollar value on a positive tweet or Facebook like? According to a new report from social data platform ShareThis, the answer is an emphatic yes. Across all sharing platforms (Facebook, Twitter, Pinterest, Yelp, etc.), seeing a positive online share—a post on Facebook, for instance, by someone who loves Dove soap—corresponds to a 9.5 percent increase in purchase intent. On the flip side, encountering a negative online share or review—a post on Facebook by someone who absolutely hates Dove—can reduce a product’s desirability by as much as 11 percent.

How does that translate to the bottom line? ShareThis argues that when consumers see a positive share, recommendation, or review online, that information increases their willingness to pay a higher price for the endorsed product. ShareThis surveyed 6,000 people about their purchasing choices, asking about products in three price tiers: cars, consumer electronics, and groceries. Depending on the original sticker price of the item, they find that a positive share will lead their survey respondents to pay an extra $799 to $9,336 for a vehicle, an additional $22 to $34 for a mini-tablet, and another $0.24 to $1.54 for goods sold in a supermarket.

Read the whole article here: How Much Your Tweet Is Worth – Moneybox – Slate

 

ShareThis Study: The value of a positive Tweet: $22.26*

* Depending on the product you’re buying and the person doing the tweeting

The Atlantic | by Adrienne LaFrance

ShareThis Study - The AtlanticWe don’t trust brands. We trust people. It’s always been this way. And yet the Internet has changed the way we find and respond to other people’s opinions about the products they buy.

Word-of-mouth has become a business of its own. Brand-consumer interactions play out publicly and reviews are everywhere. We’re not just recommending restaurants anymore; we’re advising one another on which city bus is the cleanest and which dog park has the least poop in it.

Read the whole article: The Value of a Positive Tweet – Technology – The Atlantic.

 

 

ShareThis Study: Positive online sharing increases purchase intent by 9.5%

Social data and sharing tool ShareThis performed a study alongside the  Paley Center for Media that took a look at the value of social sharing across a variety of mediums. The overall blended lift showed that excellent online shares lead to an overall 9.5% lift in purchase incidence.