Thought leadership and true thought leaders always push the boundaries to engage executives and stay at the market forefront.
But in today’s hyperconnected, analytics age, thought leadership programs are now falling behind the curve and failing to deliver results.
Positive online recommendations can boost the price consumers are willing to pay by an average 9.5 percent, found a study released Tuesday claiming to be the first of its kind.
Negative recommendations meanwhile can reduce the likelihood of purchasing a product or service by up to 11 percent, said the study commissioned by the social data company ShareThis and The Paley Center for Media.
The study highlights the theoretical value of sharing on social media instead of the actual impact on prices.
Kurt Abrahamson, chief executive of ShareThis, said the findings are nonetheless significant in measuring the value of online sharing — such as clicking the “like” button on Facebook, sharing a link to a product or posting a review on rating websites.
“This is the first time someone has tried to quantify the value of recommendations and sharing,” Abrahamson told AFP.
“If you are able to generate positive buzz, it does have a significant value.”
Read the whole article here: AFP – Online sharing boosts value:study
How much is that “like” worth? If I’ve been asked the value over strategy of social media once by a client or potential client, I’ve been asked 1,000 times. As communicators in this digital age, we’ve all been compelled to be statisticians for social sharing, and sociology does not always mix with mathematics. Until now, that is. Here’s a look at a ShareThis breakthrough, along with a practical example of how a share of sharing matters.
Kurt Abrahamson, CEO of ShareThis, may have just quantified your net worth socially.
In a study just published, Return on a Share Report, the real value point for social sharing is compared with other consumer influencing variables. According to the report via Abrahamson, the Beresford Research, and Paley Center for Media, content shared online even outweighs brand and price where influencing buyers. I know that fact got some people’s attention.
Read the whole article here: Socialmedia Today – Groundbreaking ShareThis study puts pricetags on your shares
Can you pin a dollar value on a positive tweet or Facebook like? According to a new report from social data platform ShareThis, the answer is an emphatic yes. Across all sharing platforms (Facebook, Twitter, Pinterest, Yelp, etc.), seeing a positive online share—a post on Facebook, for instance, by someone who loves Dove soap—corresponds to a 9.5 percent increase in purchase intent. On the flip side, encountering a negative online share or review—a post on Facebook by someone who absolutely hates Dove—can reduce a product’s desirability by as much as 11 percent.
Read the whole article here: How Much Your Tweet Is Worth – Moneybox – Slate
The Atlantic | by Adrienne LaFrance Read the whole article: The Value of a Positive Tweet – Technology – The Atlantic.
The Atlantic | by Adrienne LaFrance
Read the whole article: The Value of a Positive Tweet – Technology – The Atlantic.
Ever wonder how much that glowing social review from your fans is worth? Turns out it’s anywhere from $0.33 for a non-branded grocery item to $8,560 for a luxury car review by a close friend or family member. Read the whole article here: Positive Online Sharing – Marketing Land
Ever wonder how much that glowing social review from your fans is worth? Turns out it’s anywhere from $0.33 for a non-branded grocery item to $8,560 for a luxury car review by a close friend or family member.
Read the whole article here: Positive Online Sharing – Marketing Land