Travel industry qualitative and quantitative research of meeting planning, online travel agencies and online vacation rental for PhoCusWright

<body> <h1><a href="br_1set_home.html">Beresford Research</a></h1> <a name="top" id="top"></a> <div id="wrapper">  <div id="mainContent_phocus"> <div id="colOneContent"> <p><span class="sub_bold">PhoCusWright</span><br /> <br /> PhoCusWright Inc. is the travel industry research authority on how travelers, suppliers and intermediaries connect. PhoCusWright delivers critically-acclaimed research on the evolving dynamics that influence travel, tourism and hospitality distribution. <br /> <br /> PhoCusWright uses Beresford Research to conduct many of its qualitative and quantitative research studies of domestic and international travelers, as well as the suppliers that fill these travelers’ needs. In addition to the <a href="br_3.2colorado.html">Colorado Tourism Office</a>, the <a href="br_3.4intltour.html">International Tour Operator</a> and <a href="br_3.5autoclub.html">National Auto Club</a> projects described on this site, PhoCusWright engages Beresford Research for numerous proprietary studies. Among these studies are many multi-client projects such as:<br /> <br /> <span class="sub_italic">Groups and Meetings: Market Opportunity Redefined</span> – In support of this extensive study of the Groups and Meeting market, Beresford Research created a survey to learn which tools individuals who plan group meetings use, and their satisfaction with these tools. </p> <p> </p> <p><span class="sub_italic">PhoCusWright's Travel Agency Distribution Landscape: 2006 - 2009 </span>– While online travel agencies increase their share of overall bookings, about half of personal travel is still booked through traditional agents, many of whom are now based at home rather than in a retail store. <br /> </p> </div> <div id="colTwoContent"> <p><span class="sub_italic"><br /> <br /> </span>PhoCusWright and several of its clients wanted to understand this important channel, and Beresford Research helped to craft the survey instrument, fielded the study, assisted in sizing the market using survey data and third-party source materials, and helped create the final client deliverables. </p> <p> </p> <p><span class="sub_italic">Vacation Rentals: Market Opportunity and Technology Trends – </span>PhoCusWright clients wanted to understand the online vacation rental opportunity and understand how vacation rentals will be marketed and sold. Beresford Research created a detailed survey of consumers who rent vacation homes, and assisted in the development of related homeowner and property manager surveys. Beresford Research fielded all three surveys, tabulated the results and prepared presentation slides in addition to working with PhoCusWright analysts to size this growing online market. </p> <p> </p> <p class="sub_bold">For more information on these and other studies click on the titles below: <br /> <br /> </p><ul class="pub"> <li><a href="http://www.phocuswright.com/research_publications_buy_a_report/218]" target="_blank" class="pub">Groups and Meetings: <br /> Market Opportunity Redefined</a></li> <li><a href="http://www.phocuswright.com/research_publications_buy_a_report/475#executive_summary]" target="_blank" class="pub">PhoCusWright's Travel Agency <br /> Distribution Landscape: 2006 - 2009</a></li> <li><a href="http://www.phocuswright.com/research_special_reports_vacation_rentals.rhtml" target="_blank" class="pub">Vacation Rentals: Market Opportunity <br /> and Technology Trends</a></li> <li><a href="http://www.phocuswright.com/research_publications_buy_a_report/600" target="_blank" class="pub">PhoCusWright's Consumer Travel Report, June 2009 </a></li> </ul> <p> </p> </div> <div id="colThreeNav"> <ul class="menu"> <li><a href="br_1set_home.html" target="_parent" class="main_menu">Home</a> </li> <li><a href="br_2set_work.html" target="_parent" class="main_menu">About our work</a> </li> <li><a href="br_3.0set_projects.html" target="_parent" class="main_menu">About our projects</a></li> <ul> <li><a href="br_3.1set_booz.html" target="_parent">Booz & Company</a></li> <li><a href="br_3.2set_colorado.html" target="_parent">Colorado Tourism Office</a></li> <li><a href="br_3.3set_ibm.html" target="_parent">IBM</a></li> <li><a href="br_3.4set_intltour.html" target="_parent">International Tour Operator</a></li> <li><a href="br_3.5set_autoclub.html" target="_parent">National Auto Club</a></li> <li><a href="br_3.6set_neca.html" target="_parent">National Emphysema<br /> /COPD Association</a></li> <li><a href="br_3.10set_nydot.html" target="_parent">NYC Department of Transportation</a></li> <li><a href="br_3.7set_ortho_mcneil.html" target="_parent">Ortho McNeil Pharmaceutical</a></li> <li class="menu_off">PhoCusWright</li> <li><a href="br_3.9set_towers_perrin.html" target="_parent">Towers Towers</a></li> </ul> <li><a href="br_4set_aboutus.html" target="_parent" class="main_menu">About us</a></li> <li><a href="br_5set_contact.html" target="_parent" class="main_menu">Contact us</a></li> </ul> <a name="anchor_phocus" id="anchor_phocus"></a> <p> <span class="textQuote">"Beresford Research is an invaluable partner. <br /> Flexible and responsive, they extend the reach and knowledge of the PhoCusWright research department as though they are part of our staff, allowing us to focus on the issues and implications that are most meaningful to our clients." </span><span class="text">Lorraine Sileo, Vice President Research PhoCusWright Inc. </span></p></div> <div id="clear"></div> </div>  <div id="clear"> </div>  <div id="footer"> <p><img src="assets/images/0_address_2009.gif" alt="© 2009 Beresford Research" width="195" height="80" /></p> <p> </p> </div>   </div> </body>