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<p><span class="sub_bold">Ortho-McNeil Pharmaceutical</span><br />
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Several years ago Ortho-McNeil Pharmaceutical had a problem with the communication of the benefits of a new promotional piece. It wasn’t producing the results they wanted, and they needed direction on how best to change it… fast. They asked Beresford Research to assist them with a study of their advertising copy that resulted in improved messaging of the key benefits. </p>
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