<![CDATA[<body>
<h1><a href="br_1set_home.html">Beresford Research</a></h1>
<div id="wrapper">
<!-- begin #mainContent -->
<div id="mainContent_ibm">
<div id="colOneContent">
<p><span class="sub_bold">IBM | GPJ</span><br />
<br />
IBM wished to understand the decision-making process of C-level executives when invited to attend “red carpet” conferences they sponsored.<br />
<br />
GPJ hired Beresford Research and we partnered with Stingray Research in the UK to conduct a series of interviews with CEO and other C-level executives across North America and Europe to understand the key issues for these executives relative to which conferences to attend. These interviews were followed by both printed and Web-based surveys sent to several thousand C-level executives in a half dozen languages.<br />
<br />
</p>
<p> </p>
<br />
</div>
<div id="colTwoContent">
<p><br />
<br />
Using advanced statistical techniques, Beresford Research analyzed the survey data and developed specific recommendations to improve their international executive conference offerings.</p>
</div>
<div id="colThreeNav">
<ul class="menu">
<li><a href="br_1set_home.html" target="_parent" class="main_menu">Home</a> </li>
<li><a href="br_2set_work.html" target="_parent" class="main_menu">About our work</a> </li>
<li><a href="br_3.0set_projects.html" target="_parent" class="main_menu">About our projects</a></li>
<ul>
<li><a href="br_3.1set_booz.html" target="_parent">Booz & Company</a></li>
<li><a href="br_3.2set_colorado.html" target="_parent">Colorado Tourism Office</a></li>
<li class="menu_off">IBM</li>
<li><a href="br_3.4set_intltour.html" target="_parent">International Tour Operator</a></li>
<li><a href="br_3.5set_autoclub.html" target="_parent">National Auto Club</a></li> <li><a href="br_3.6set_neca.html" target="_parent">National Emphysema<br />
/COPD Association</a></li>
<li><a href="br_3.10set_nydot.html" target="_parent">NYC Department of Transportation</a></li>
<li><a href="br_3.7set_ortho_mcneil.html" target="_parent">Ortho McNeil Pharmaceutical</a></li>
<li><a href="br_3.8set_phocuswright.html" target="_parent">PhoCusWright</a></li>
<li><a href="br_3.9set_towers_perrin.html" target="_parent">Towers Watson</a></li>
</ul>
<li><a href="br_4set_aboutus.html" target="_parent" class="main_menu">About us</a></li>
<li><a href="br_5set_contact.html" target="_parent" class="main_menu">Contact us</a></li>
</ul>
</div>
</div>
<!-- end #mainContent -->
<div id="clear"> </div>
<!-- begin #footer -->
<div id="footer">
<p><img src="assets/images/0_address_2009.gif" alt="© 2009 Beresford Research" width="195" height="80" /></p>
<p> </p>
</div>
<!-- end #footer -->
</div>
<!-- end #wrapper -->
</body>
]]>