<![CDATA[<body>
<h1><a href="br_1set_home.html">Beresford Research</a></h1>
<div id="wrapper">
<!-- begin #mainContent -->
<div id="mainContent_colorado">
<div id="colOneContent">
<p><strong>Colorado Tourism Office</strong><br />
<br />
The Colorado Tourism Office (“CTO”) wanted to understand who was visiting the state from other countries, why they chose to come to Colorado, and their level of satisfaction with their experience in visiting Colorado. Beresford Research developed a two-phased approach and wrote the winning proposal on behalf of PhoCusWright.<br />
<br />
The first phase of the project required custom tabulations of US government travel statistics for international visitors. These custom reports enabled the CTO to see which markets provided the most tourists, contributed the most to the state’s economy, and the preferred seasons and activities while visiting by market. <br />
</p>
</div>
<div id="colTwoContent">
<p> </p>
<p> </p>
<p>The second phase included Web surveys in seven different languages of recent past visitors to the state and interested likely visitors from the top eight international markets.<br />
<br />
Upon completion of the two data gathering phases, Beresford Research worked closely with PhoCusWright analysts to develop specific recommendations for the CTO to use in each market. CTO is using these findings to change their international strategies to attract the most profitable visitors to the state. <br />
<br />
To see the report prepared by Beresford Research for the Colorado Tourism Office, <a href="http://www.colorado.com/ai/PCWICTOInternationalVisitorsStudyYear1FinalResults.pdf" target="_blank"><br />
click here</a>. </p>
</div>
<div id="colThreeNav">
<ul class="menu">
<li><a href="br_1set_home.html" target="_parent" class="main_menu">Home</a> </li>
<li><a href="br_2set_work.html" target="_parent" class="main_menu">About our work</a> </li>
<li><a href="br_3.0set_projects.html" target="_parent" class="main_menu">About our projects</a></li>
<ul>
<li><a href="br_3.1set_booz.html" target="_parent">Booz & Company</a></li>
<li class="menu_off">Colorado Tourism Office</li>
<li><a href="br_3.3set_ibm.html" target="_parent">IBM</a></li>
<li><a href="br_3.4set_intltour.html" target="_parent">International Tour Operator</a></li>
<li><a href="br_3.5set_autoclub.html" target="_parent">National Auto Club</a></li> <li><a href="br_3.6set_neca.html" target="_parent">National Emphysema<br />
/COPD Association</a></li>
<li><a href="br_3.10set_nydot.html" target="_parent">NYC Department of Transportation</a></li>
<li><a href="br_3.7set_ortho_mcneil.html" target="_parent">Ortho McNeil Pharmaceutical</a></li>
<li><a href="br_3.8set_phocuswright.html" target="_parent">PhoCusWright</a></li>
<li><a href="br_3.9set_towers_perrin.html" target="_parent">Towers Watson</a></li>
</ul>
<li><a href="br_4set_aboutus.html" target="_parent" class="main_menu">About us</a></li>
<li><a href="br_5set_contact.html" target="_parent" class="main_menu">Contact us</a></li>
</ul>
</div>
</div>
<!-- end #mainContent -->
<div id="clear"> </div>
<!-- end #container -->
</div>
</body>
]]>