Customized solutions, including market surveys, cluster analysis, segmentation analysis, correlation analysis, market forecasting, market trend analysis, intellectual capital development, executive interviews

<body> <h1><a href="br_1set_home.html">Beresford Research</a></h1> <a name="top" id="top"></a> <div id="wrapper">  <div id="longContent"> <div id="colOneContent"> <p>All of our services deliver creative, customized solutions that give clients a competitive edge. We achieve this by enhancing market knowledge, facilitating corporate positioning and, most effectively, by designing and delivering solutions that do both.<br /> <br /> Key services we provide include the following:<br /></p> <ul> <li>Market surveys</li> <li>Intellectual capital development</li> <li>Executive interviews</li> <li>Market trend analysis</li> <li>Market forecasting</li> <li>Cluster and segmentation analysis</li> <li>Factor analysis</li> <li>Correlation analysis <span class="textGrBullets"><span class="textGrBullets"> </span> </span></li> </ul> <br /> <p><span class="sub_bold">Market surveys</span><br /> Direct feedback from customers and potential customers yields extremely powerful input into your decision-making process, whether you are contemplating a strategic shift or new product packaging. We can help you create your survey questions, organize and implement the survey process in almost any medium and we can help you interpret and summarize the results.<br /> </p> <p> </p> <p><span class="sub_bold">Intellectual capital development</span><br /> Consolidate your position as a thought leader in your industry. Beresford Research can create white papers on any key issue in your industry or market. By capturing, understanding and publishing the latest thinking on critical business issues, you can broadcast and strengthen your organization's leadership position.<br /> <br /> </p> <p><span class="sub_bold">Executive interviews</span><br /> Our team of researchers are experts at piquing the interest of executives. We develop thought-provoking questions on the key business topics that address your issues. As well as gaining critical insight from this premium qualitative research, you also get an effective promotional tool, presented in a professional, attractive package.<br /> </p> </div> <div id="colTwoContent"> <p><span class="sub_bold">Market trend analysis</span><br /> We turn qualitative results and quantitative data into actionable reports and recommendations that uncover opportunities in changing market trends.<br /> <br /> <span class="sub_bold">Market forecasting</span><br /> Our research skill and experience, along with a global network of business contacts, mean we can find the best market information sources available. As a result, we are uniquely placed to build sophisticated forecasting models, using published statistics, original survey data, official databases and other professional sources.<br /> <span class="sub_bold"><br /> </span></p> <p><span class="sub_bold">Cluster and segmentation analysis</span><br /> Survey respondents can usually be categorized into meaningful groups, based on their responses to apparently unrelated questions. The resulting “clusters” can yield powerful customer segmentations that can, for example, inspire new marketing strategies.<br /> <br /> </p> <p><span class="sub_bold">Factor analysis</span><br /> Combining specific responses to related questions is a powerful analytical tool. It frequently provides previously hidden insight into customer needs, wants and aspirations.<br /> <br /> </p> <p><span class="sub_bold">Correlation analysis</span><br /> To pull the right lever in your business strategy you need to be clear on the likely impact of any change you make. A statistical evaluation of the relationships between variables can reveal important causal links and help guarantee success.<br /> <br /> </p> <p>Selected examples of our work projects are shown in the following pages under the heading "About our projects."</p> </div> <div id="colThreeNav">  <ul class="menu"> <li><a href="br_1set_home.html" target="_parent" class="main_menu">Home</a> </li> <li class="main_menu_off">About our work </li> <li><a href="br_3.0set_projects.html" target="_parent" class="main_menu">About our projects</a></li> <ul> <li><a href="br_3.1set_booz.html" target="_parent">Booz & Company</a></li> <li><a href="br_3.2set_colorado.html" target="_parent">Colorado Tourism Office</a></li> <li><a href="br_3.3set_ibm.html" target="_parent">IBM</a></li> <li><a href="br_3.4set_intltour.html" target="_parent">International Tour Operator</a></li> <li><a href="br_3.5set_autoclub.html" target="_parent">National Auto Club</a></li> <li><a href="br_3.6set_neca.html" target="_parent">National Emphysema<br /> /COPD Association</a></li> <li><a href="br_3.7set_ortho_mcneil.html" target="_parent">Ortho McNeil Pharmaceutical</a></li> <li><a href="br_3.8set_phocuswright.html" target="_parent">PhoCusWright</a></li> <li><a href="br_3.9set_towers_perrin.html" target="_parent">Towers Watson</a></li> </ul> <li><a href="br_4set_aboutus.html" target="_parent" class="main_menu">About us</a></li> <li><a href="br_5set_contact.html" target="_parent" class="main_menu">Contact us</a></li> </ul> <a name="anchor_saugatuck" id="anchor_saugatuck"></a> <p>  <span class="textQuote">“Julien brings keen insight, forward thinking, and a strategic long-term vision to any research project that he is involved in. His rich understanding of sophisticated market research techniques and sampling, and out-of-the box thinking in terms of how to get the job done, proved very helpful in winning several client bids. It is my pleasure to recommend Julien, who can be a strong asset to any business leader who may engage him.”</span></p> <p class="text"> Bill McNee, President </p> </div> <div id="clear"></div> <div id="pageNav"> <a href="#top" target="_self"><img src="assets/images/0_top_nav.gif" alt="go to top" width="72" height="34" border="0" /></a></div> </div>  <div id="clear"></div>  <div id="footer"> <p><img src="assets/images/0_address_2009.gif" alt="© 2009 Beresford Research" width="195" height="80" /></p> <p> </p> </div>  </div> </body>